EVORI

Case study · BVM

Five tools. One continuous workflow.

BVM promotes seminars, conferences and regional events with a small team. Today, an event link becomes a complete LinkedIn post with an on-brand banner in seconds, ready for a person to approve.

Automated creation

under 1 min

Plus human review and approval

5 → 1
tools brought together in one platform
18
original templates recreated in code, true to the brand
11
simulated audiences review each ad

Project figures: previously around 45 minutes per ad. Today, automated creation takes under a minute, plus human review and approval. The measurements cover different activities; no overall saving has been calculated.

How an event moves through the platform.

BVM / The processInteractive illustration

From event details to approved content.

Select a step to explore how preparation and human decisions work together.

01 / Source

Imported daily from bvm.org.

The workflow automatically imports event details from bvm.org every day. The topic, date and description provide a shared starting point for copy and design.

Automatic import replaces manual transfer.
Automate preparation. Keep approval with people. This illustration does not publish content.

The starting point

BVM regularly promotes seminars, conferences and regional events with a small administrative team. In 2025, the association’s own communications plan asked: ‘AI stack: what can we automate?’

Until then, AI was used on an ad hoc basis: sometimes ChatGPT, sometimes an automation, banners in one tool and scheduling in another. Results were generic, there were no feedback loops, and each ad took around 45 minutes.

Before: five tools

Ad hoc ChatGPTn8n automationsPlacid (banners)Buffer (scheduling)Photoshop templates

Today: One platform brings together copy, design, review, approval and publishing, with roles, an audit trail and data protection.

The five implementation steps in detail
  1. 1

    An event is published

    New seminars, conferences and regional events are imported automatically from bvm.org every day.

  2. 2

    AI writes and designs

    Post copy and banners use BVM’s voice and visual identity, based on its own templates rather than a generic template library.

  3. 3

    Audiences review the ad

    Eleven simulated audiences, from people starting their careers to research institute leaders, provide feedback before anyone sees the ad.

  4. 4

    A person approvesHuman

    The administrative team reviews, adjusts and decides. Nothing is published without approval.

  5. 5

    Scheduled and published

    Scheduled to the minute and published directly on the LinkedIn company page.

Our approach

Understand the work first

Together with the team, we examined how an ad was created, from the event description to the post, and where time was being lost.

Measure the brand, rather than guess

We measured 18 original BVM templates layer by layer and recreated them in code. Every banner looks as though it came from the design team.

Bring everything onto one platform

Separate automations and tools were replaced by one place with roles, an audit trail and clear human approval.

A closer look

People make the decisions

No ad is published without approval. AI prepares it; the team decides.

Issues are verified, then fixed

When someone reports a problem, it is only considered resolved once an automated test confirms the fix.

No ranking of providers

In the visibility dashboard, each provider sees only its own data. A ranking would have pitted clients against one another.

‘Not recorded’ instead of 0

Anything that has not been measured is not shown as zero. All figures are labelled as minimum values.

“The first team to tell us what doesn’t work before selling us what does.”
Portrait of Alexander Herweg

Alexander Herweg

Managing Director, BVM

Translated from German.

What we built it with

AI models

  • Claude (Anthropic)
  • GPT (OpenAI)
  • Gemini (Google)

Platform & data

  • Next.js
  • Supabase (auth, database, storage)
  • Vercel

Automation

  • Upstash QStash (scheduling)
  • Upstash Redis
  • Daily event import

Integrations

  • LinkedIn API (company page)
  • SharePoint / OneDrive (images)
  • Resend (email)

Design & quality

  • 18 BVM templates recreated in code
  • sharp (image output)
  • Playwright (end-to-end tests)

Also built: the visibility dashboard

For the marktforschungsanbieter.de provider directory, a dashboard shows each listed institute what its entry delivers, from the Google search result to the click through to its own website. From specification to live data in around four weeks, backed by 314 automated tests.

Which recurring process ties up your team? Let’s discuss whether a clearly scoped workflow would make sense for you.

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